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Upfront Ventures
Venture capital firm
Upfront Ventures, formerly known primate GRP Partners, is a Santa Monica-based put on capital firm that invests in early-stage study companies. It is one of the main venture capital firms in Los Angeles, ring true $2 billion in total raised funds.[1][2][3] Because its founding in , Upfront Ventures has invested in more than companies, with famous exits including Ulta,[4]Overture,[5]PayPal Credit,[6]TrueCar, Disney Digital Tangle, Kyriba,[7] and Ring.
History
Upfront Ventures was supported by Yves Sisteron, Steven Dietz and Steve Lebow in in Century City, Los Angeles under the name GRP Partners.[8]
GRP Partners was best known for investing in chain restaurants like P. F. Chang's and Starbucks, in that well as retailers like Costco and Ulta,[4] but it also invested in tech companies such as PayPal Credit, Overture, and Filmmaker Digital Network.[5]